Fashion house Kimaya has initiated a sales promotion campaign with Global Advertisers. The campaign targets the HNI segment customer and has the two-point objective of increasing footfalls and spreading awareness about Kimaya’s monsoon sale across Mumbai.
The message is being communicated through Global’s large size hoardings.
Commenting on the campaign, Sanjeev Gupta, Managing Director, Global Advertisers said, “The impact of the campaign has matched our expectations. Our research team spent some time choosing hoardings that will help Kimaya generate sustained footfalls over the sale period. We were helped in our efforts by the glamorous creatives on the hoardings that further enhanced our reach and helped us connect with the target consumer. We are looking forward to a great turnaround at the stores.”
For the last 17 years, Global has been adopting an unconventional focus on OOH with a presence in a variety of areas, including hoardings, railways, bus and neon displays.
Our typical marketing budget is usually 10 per cent of the topline spend