Top Story

e4m_logo.png

Home >> Out-of-home >> Article

Kaushik Chakravorty to head Navia and Vector; Sanjay Shah, CEO, moves out

31-December-2010
Font Size   16
Share
Kaushik Chakravorty to head Navia and Vector; Sanjay Shah, CEO, moves out

Starcom MediaVest Group (SMG) India has announced that Kaushik Chakravorty, currently Group COO of Navia and Vector, will take overall charge of the outdoor business in addition to his role as Executive Director – Enhance. Sanjay Shah, CEO, Navia and Vector, is moving on from the organisation.

Chakravorty will take charge with effect from January 1, 2011 and will report to the SMG India CEO.

Speaking on Shah’s exit, Srikant Sastri, Country Chair, VivaKi India (the holding entity of which Starcom MediaVest Group is a part), said, “Sanjay has been a part of our out of home business – Navia and Vector – for over six years. He is a respected professional and we are grateful to him for building a robust business for us in the OOH space. He joined us to start what was then called StarSight, which was later branded Navia. We wish him well in his future endeavours.”

On Chakravorty’s new role, Sastri said, “Kaushik Chakravorty, who has been managing operations for the retail branding, ambient assets and out of home business, was the natural choice to take Sanjay’s position in addition to his existing role as Head of Enhance. He will drive the business with a team of professionals spread across India.”

On his exit, Shah stated, “I have had a memorable innings at Starcom MediaVest Group building Navia and Vector. I have learnt from various people through this journey and I’m grateful to the organisation for having supported me and given me responsibilities to build the OOH business. I look forward to adding value to Navia and Vector and I am confident that the brands are in safe hands with Kaushik taking over.”

Commenting on his new role, Chakravorty said, “I’m looking forward to the new innings and will ensure a seamless transition for our people and for clients. The days ahead are both exciting and challenging, and I’m sure with the faith reposed in me by the management and with a set of able managers and executives in the company, I will take the brands and our offerings to the next level.”

 

Innovation and connecting with customers in all ways possible is their mantra for successful marketing communication

Bixler revealed that the likes of The Ministry of Tourism, The Art of Living and The Indian Debating Union have partnered with the festival that will be showcasing the culture and diversity of India

In conversation with exchange4media, Vighnesh Shahane, CEO, IDBI Federal Life Insurance, spoke about his vision for this new marketing initiative, how the brand’s marketing efforts through sports have helped them and his business goals for 2018

This agency was born after national brands reportedly struggled to connect with the south Indian audiences

The agency has been awarded the reins of the account in the aftermath of a competitive multi-agency pitch.

In an effort to make Indian roads safer for women scooter riders, leading tyre manufacturer CEAT has introduced the CEAT Safety Grip - a perfect combination of innovation and functionality

Partners with Mumbai Juniorthon as ‘Safety Travel Partner’