Outdoor advertising agency JCDecaux, with presence in Europe and in the Asia-Pacific region, has won the advertising contract for Bangalore International Airport Ltd (BIAL), which will open its doors to passengers on March 30, 2008. This exclusive contract, for a period of seven years, was secured following a competitive tender process. JCDecaux will be BIAL’s exclusive partner for all advertising inside and outside the airport, including the approach road to the airport.
The present airport at Bangalore, which handled a total of 8.3 million passengers in 2006, representing a growth of 44 per cent over 2005, will be closed in March 2008. The new airport, which is owned by a majority of private shareholders including Siemens and Zurich Airport, estimates to handle more than 10 million passengers in 2008.
Albert Brunner, CEO, BIAL, said, “BIAL has chosen JCDecaux after an extensive and transparent tender process. The agency has a proven track record of innovative and high quality outdoor and airport advertising. We are convinced that we can together bring airport advertising to a new quality level in India with the new international airport at Bangalore. We look forward to a long term partnership with JCDecaux.”
Jean-Charles Decaux, co-CEO, JCDecaux, said, “Bangalore is our first airport win in India and will become the showcase of our airport expertise. This win, which follows our New Delhi advertising bus shelters contract, underlines our determination to allow airports, municipalities and advertisers in India to benefit from our high quality products and our international advertising network.”