In this era of wired and wireless connectivity, outdoor advertising is going hi-tech to stay ahead. JCDecaux concluded its innovative campaign on January 2, 2009, wherein it made use of the Bluetooth technology to greet people Merry Christmas and Happy New Year.
The campaign, which commenced from December 24, 2008, also marked the entry of JCDecaux in Mumbai. The outdoor advertising agency executed the campaign at ICICI Bus Q Shelter at Bandra Kurla Complex in partnership with the Mumbai Metropolitan Region Development Authority (MMRDA).
An interesting aspect of the campaign was that a Bluetooth instrument was fitted inside the MUPI, which was connected to a remote server. Whenever a user with a Bluetooth-activated handset approached within a range of 10 meters of the MUPI, he received a message asking whether he would like to download wallpapers and ringtones revolving around the theme of Christmas.
Commenting on the initiative, Pramod Kumar Bhandula, Managing Director, JCDecaux India, said, “The year 2008 has been a significant year for innovations for JCDecaux India. Eye-popping innovations for Louis Vuitton trunk and Kingfisher Airlines’ plans at Bangalore International Airport surprised the audience. Continuing the trend of innovative campaigns in bus shelters in Delhi, JCDecaiux has announced its arrival in Mumbai with its first Bluetooth-oriented innovation, which has received an overwhelming response. JCDecaux India will continue to create such innovations for our esteemed clients in the year 2009 at the Bangalore International Airport, bus shelters in Delhi as well as Mumbai.”