Ulysse Nardin, in association with JCDecaux India, has chalked out a long term branding campaign at the Bengaluru International Airport Ltd (BIAL) by installing their high precision clocks at 23 key locations.
The basic idea behind the campaign, which was initiated in February 2011, is to create brand awareness and top of the mind recall for Swiss watch manufacturer Ulysse Nardin. Multiple presence of the clock at the key location was the core idea behind the campaign. A world clock showing various time zones from five locations around the world has been placed at departure and arrival. In all, 43 clocks have been put up at the airport terminal at 23 locations, all of which are GPS synchronised.
The installation of the clocks was carried out in two stages. In the first stage, 19 clocks were installed in three days, while in the second stage, the remaining clocks were installed in five days with the support of the BIAL airport team.
The branding activity is currently limited to the Bengaluru airport alone as JCDecaux has exclusive advertising rights for the Bengaluru International Airport only.
In a prepared statement, Kelaine Roethlisberger, Brand Manager, Ulysse Nardin, was all praise for the activity undertaken by JCDecaux at BIAL.
Rene Baumann, VP - Commercial, BIAL, meanwhile, said, “With the showcase installation of the Ulysse Nardin clocks at the Bengaluru International Airport, we have taken yet another pioneering step in our association with brands.”
“This is the first time such world class devices are installed in an Indian airport. We are very pleased to partner with a prestigious brand like Ulysse Nardin on a long term association with this new clock sponsorship contract activity,” said Frederic Brun, COO, JCD India.