Om Logistics, the flagship company of the Om Group, has embarked on an outdoor campaign to create awareness about its brand and services. The campaign has been executed by JCDecaux in the city of Delhi.
The idea behind the campaign is to give Om Group higher visibility and appeal. As part of the campaign, creatives of different business verticals of the company are displayed on Seniors and Pole Mounted MUPIs in some of the prime locations to draw attention of commuters. The area around Pragati Maidan has been used for the campaign to gain mileage during the busy exhibition season of January and February. This campaign is for a period of two month.
The campaign’s objective is to create a lasting impact and increasing brand awareness using the outdoor medium. The creatives have been developed keeping this in mind.
Commenting on the response to the campaign, Lalit Kumar, Assistant Manager - Marketing, Om Logistics, said, “This campaign has created an impact on the arterial routes and vantage locations by its large formats and creatives. The campaign has gripped people’s attention and succeeded in attracting our TGs. The credit for the campaign goes to my team and JCDecaux, who have worked tirelessly to make the campaign a success.”
Alok Duggal, General Manager, Sales, JCDecaux India, added here, “We are glad that we have been able to build brand awareness for Om Logistics. We always look forward to partner with niche brands and support them in reaching their objectives.”
Om Logistics is a leading Indian multi-modal logistics company. It offers its clients a single-window logistics experience by integrating services across the supply chain, from transportation to warehousing.