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JCDecaux creates high visibility for Yahoo! and Aircel in Bangalore

JCDecaux creates high visibility for Yahoo! and Aircel in Bangalore

Author | exchange4media Mumbai Bureau | Thursday, Mar 04,2010 7:06 AM

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JCDecaux creates high visibility for Yahoo! and Aircel in Bangalore

India’s technology hub Bangalore has been witness to some innovative campaigns for Yahoo! and Aircel. OOH company JCDecaux has created a new iconic structure for Yahoo! at the Bangalore International Airport.

Meanwhile, Aircel has joined hands with Mudra Max and JCDecaux to create a unique branding opportunity by branding the roundabout at the Bangalore International Airport with a head-turning structure. The placement is such that this roundabout forms a junction from the highway into the airport approach road with an extremely high visibility.

The idea of a prominent roundabout location and the 3D icon was initiated by the JCDecaux team and finalised along with the client and its agency. The next challenge was not only to execute this massive structure of 12 m x 10 m in a span of six weeks, but also to perfect the shape of this design, which was completed by the JCDecaux operations team. This exclusive structure is made up of steel and ACP sheets and has been tactically placed on the closest roundabout to the Bangalore International Airport, providing supreme visibility to departure and arrival passengers and all the visitors. This is Yahoo!’s world premiere of such an iconic structure.

Ashish Chadha, Head - Consumer Marketing, Yahoo India Pvt Ltd, said, “We have received overwhelmingly positive feedback on the iconic Yahoo! signage at the Bangalore airport. The signage is truly a mesmerising piece of OOH architecture and one that firmly grabs the eyeballs and mind space of our consumers in Bangalore.”

“The new Yahoo! iconic installation at the Bangalore International Airport showcases the organisation’s footprint in this hi-tech city. Its marquee presence gives the brand unique traction with an audience of early adopters, thought leaders and decision-makers, who frequent the airport. This adds to the list of brands that have used the Bangalore International Airport to make a unique statement, which serves as a testament to the audience and environment it offers,” said Manisha Grover, Chief Commercial Officer, Bangalore International Airport.

Pramod Bhandula, Managing Director, JCDecaux India commented, “No 3D object promoting Yahoo! has ever been implemented. It is a clear first.” He further stressed that JCDecaux was committed to bring such more creative initiatives for its customers to enjoy the similar experience as they did at major airports around the world.

Commenting on the Yahoo! structure, Frederic Brun, COO – Airports, JCDecaux India, said, “We have surpassed all outdoor executions done so far in any Indian airport to come out with this tailormade 10m x 2.5m 3D structure installed on the Bangalore International Airport main roundabout. This innovative display is already creating a landmark site and provides a perfect brand recall in the minds of all travellers to the Bangalore airport.”

Speaking about the Aircel campaign, Brun said, “Along with the Mudra Max team, we have conceived and executed a one-of-its-kind branding, never done before in any Indian airport, using a state-of-the-art unipole design and 16 vertical structures to create this exclusive location for Aircel, which marks the primary entrance point of the access road to the Bangalore airport. The result, a clutter free branding experience for the passengers travelling to and from the airport and more mileage for our partner Aircel.”

Jesley Joseph, Account Director, Mudra Max, said here, “We are pleased to have a unique branding option customised and created for our client Aircel at the Bangalore Airport. Thanks to our association with JCDecaux and BIAL, we have been able to brand the complete roundabout with a new designed structure that will give more mileage to our client.”

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