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JCDecaux bags Delhi Airport Metro Express Line contract for 10 yrs

23-February-2013
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JCDecaux bags Delhi Airport Metro Express Line contract for 10 yrs

JCDecaux India has signed an exclusive 10-year contract for the operation of the Delhi Airport Metro Express advertising network. Covering both interior and exterior locations, this contract will strengthen the transport media portfolio operated by JCDecaux in India.

As far as transport assets in India are concerned, JCDecaux, in addition to this new contract, also has the exclusive advertising rights for the Bengaluru International Airport. The latest contract strengthens JCDecaux’s leading position in the Delhi OOH market, where it currently operates street furniture with approximately 1,200 bus shelters and a mix of formats such as public convenience, vending kiosk, police booths, information panel, flagpoles and pole mounted MUPIs.

Commenting on the development, Pramod Bhandula, Managing Director, JCDecaux India said, “We are delighted to have signed the contract for India’s first airport express metro. Our endeavour is to implement our global learnings and best practices in order to provide a rewarding experience to both domestic and international brands, along with augmenting the experience of the airport passengers. The service is truly exclusive, delivering the crème de la crème of the airport’s passengers – the ‘influentials’ – at a point when they are truly captive and receptive to communication.”

Covering 23 km, the Delhi Airport Metro Express Line runs on a dedicated elevated and underground corridor, delivering the highest levels of comfort for the public. It is also one of the most upmarket out-of-home environments in the city, providing access to the same target audience as that of Terminal 3 and Terminal 1D at the Indira Gandhi International Airport. With the elevated corridor, piers, pillars and gantries, this line offers the most impactful outdoor locations on the road leading to the airport. This will also ensure coverage of the traffic moving to and from the airport.

The spokesperson of Delhi Airport Metro Express said, “We are happy to have partnered with JCDecaux for the airport express line. We are confident that with its international expertise and track record in operating the top leading airports and metro concessions, JCDecaux will offer high quality services to advertisers and an enhanced experience for airport passengers.”

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