Top Story

e4m_logo.png

Home >> Out-of-home >> Article

JCDecaux bags Delhi Airport Metro Express Line contract for 10 yrs

23-February-2013
Font Size   16
JCDecaux bags Delhi Airport Metro Express Line contract for 10 yrs

JCDecaux India has signed an exclusive 10-year contract for the operation of the Delhi Airport Metro Express advertising network. Covering both interior and exterior locations, this contract will strengthen the transport media portfolio operated by JCDecaux in India.

As far as transport assets in India are concerned, JCDecaux, in addition to this new contract, also has the exclusive advertising rights for the Bengaluru International Airport. The latest contract strengthens JCDecaux’s leading position in the Delhi OOH market, where it currently operates street furniture with approximately 1,200 bus shelters and a mix of formats such as public convenience, vending kiosk, police booths, information panel, flagpoles and pole mounted MUPIs.

Commenting on the development, Pramod Bhandula, Managing Director, JCDecaux India said, “We are delighted to have signed the contract for India’s first airport express metro. Our endeavour is to implement our global learnings and best practices in order to provide a rewarding experience to both domestic and international brands, along with augmenting the experience of the airport passengers. The service is truly exclusive, delivering the crème de la crème of the airport’s passengers – the ‘influentials’ – at a point when they are truly captive and receptive to communication.”

Covering 23 km, the Delhi Airport Metro Express Line runs on a dedicated elevated and underground corridor, delivering the highest levels of comfort for the public. It is also one of the most upmarket out-of-home environments in the city, providing access to the same target audience as that of Terminal 3 and Terminal 1D at the Indira Gandhi International Airport. With the elevated corridor, piers, pillars and gantries, this line offers the most impactful outdoor locations on the road leading to the airport. This will also ensure coverage of the traffic moving to and from the airport.

The spokesperson of Delhi Airport Metro Express said, “We are happy to have partnered with JCDecaux for the airport express line. We are confident that with its international expertise and track record in operating the top leading airports and metro concessions, JCDecaux will offer high quality services to advertisers and an enhanced experience for airport passengers.”

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

The Managing Editor of Public TV gives insights about the struggle the Kannada news channel endured during its nascent stage and what led them forward to the second position that they occupy right now in what is a rather crowded marketplace

The unveiling of the Pitch Madison Advertising Report 2018 event was held on February 15, 2018. Over the years, the report has become a benchmark in the industry. Here are some pictures from the event...

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing...

Jake Dyson, Chief Engineer and Member of the Dyson board, spoke about the innovations and technology that they plan to bring to India