Jagran Engage has been steadily increasing its presence in the ‘Hindi heartland’. The outdoor advertising division of Jagran Prakashan Ltd has recently bagged the exclusive rights of marketing of hoardings in Aligarh City. The contract is for two years starting January 2008.
Commenting on the development, Pawan Bansal, Vice-President and Business Head, Jagran Engage, said, “We are happy to have won this contract and we look forward to providing the best of services to the prospective advertisers. Our mantra would be to provide good quality media options, coupled with excellent on-ground implementation support.”
He further said, “Till now, we have been mainly present in metros and mini-metros and our next focus is on Tier-II and Tier III towns, where we see a massive potential and want to be present in such towns as part of our expansion plans. Aligarh is one such development and in coming months, we are working on to add other towns to our kitty. We are also putting great emphasis on giving best of services in these towns and the clients would be able to enjoy the same level of servicing standards as they have been in bigger towns.”
In a related development, Jagran Engage has also developed new media options in Ghaziabad, including a prime media site at the entry of the town opposite Pacific Mall. Throwing light on the future plans of the agency, Tanmay Tiwari, GM-North, Jagran Engage, informed, “Jagran Engage is on an aggressive growth path and in the coming months we would like to increase our reach in Hindi heartland, where we would like to match the footprints of in-house newspaper brand – Dainik Jagran – and would offer complete solutions in these towns.”
Jagran Engage was formed in 2006 and in two years’ time has developed key media options in Delhi and the NCR, Mumbai, Bangalore, Hyderabad, Chennai, Ahmedabad, Surat, Lucknow, Kanpur, Varanasi, Allahabad and Agra. Apart from having traditional outdoor properties like hoardings, bus shelters and unipoles, Jagran Engage also has exclusive rights of CNG operated buses in Noida and other towns of Uttar Pradesh and also the unique branding in the key school and colleges in various metros.
The key clients serviced by the agency include Singapore Tourism, Mohan Clothings, Castrol, Vishal Mega Mart, Spicejet, Reckitt Benckiser, DLF, LIC, SBI, and Tata Chrome, among others.