Jagran Engage, the OOH arm of the Jagran Group with a pan-India presence, has bagged exclusive marketing rights for an LED and four key flyovers in Bangalore at Hebbal, Anand Rao, Jayadeva and Dairy Circle.
Pawan Bansal, VP & Business Head, Jagran Engage, said “This move is in sync with our belief that clients are increasingly looking at newer media options to effectively engage with their target group and yet break the clutter. We are really excited about this and in a few months we will replicate this across other markets as well.”
Jagran Engage is actively collaborating with the Bangalore Development Authority (BDA) to beautify Bangalore city through landscaping the key flyovers in the city with tastefully designed sculptures and murals.
M Kumar, General Manager-Brand Development, Jagran Engage, said, “Bangalore is a very important market as far as Jagran Engage is concerned. We already offer a host of hoardings in the city. The addition of digital media and the flyovers fits in well with our vision for the company as well as our clients in the city.”
“We are also unique in the sense that as a socially responsible corporate, we are the first to have earmarked a certain amount of time and partnering with BDA to relay messages for the public good or sending out important messages during an emergency situation,” he added.
The LED is the first digital OOH foray for the Group. The LED at the Anil Kumble circle in Bangalore offers great exposure to brands in terms of eyeballs as well as engagement. There is a lot of flexibility being offered to advertisers to make the most of the medium – from taking spots on the whole screen to being tactical (displaying a creative in conjunction with a response oriented call for action number) to offering tickers. The LED is operational for 15 hours a day, seven days a week, and in its short span of operation has been witnessing a swell in advertising.
Kumar further said, “Additionally, the company has taken cognizance of the fact that elsewhere in the country there have been reports of mishaps as a result of placing LEDs at vantage traffic points and playing TVCs. Our LED displays only stills, thus ruling out this eventuality.”