Jagran Engage bags OOH rights for Moradabad railway station, UPSRTC bus stands

Jagran Engage bags OOH rights for Moradabad railway station, UPSRTC bus stands

Author | Pallavi Goorha | Wednesday, Sep 17,2008 8:24 AM

Jagran Engage bags OOH rights for Moradabad railway station, UPSRTC bus stands

Jagran Engage has bagged some exclusive OOH media marketing rights in Uttar Pradesh. This includes the Moradabad railway station and important UPSTRC bus stations in Bareilly, Kaushambi, Ghaziabad, Noida, Lucknow and Kanpur (Zhakarkati).

Pawan Bansal, Business Head and Vice President, Jagran Engage, said, “It has been our endeavour to be present in Tier II and Tier III towns as part of our growth plans. We started off with Aligarh in the beginning of this year and we are happy to have won the contracts in other towns in the largest state of the country.”

He further said, “Moradabad is one of the busiest railway stations of North India and acts as an important station on all major long route trains, especially between North and East India. There are a total of 68 long distance trains that pass through Moradabad daily, and we are sure that our unique value proposition and some of the new initiatives that we are planning to take will attract interest from advertisers. They would be able to take advantage of complete branding in the entire station premises. We’ve had the rights of Charbagh Railway Station in Lucknow for over two years now and we hope to use our experience of offering the best of services and innovative branding opportunities in Moradabad station as well.”

As part of the rollout plan, the agency has already built media at the Moradabad railway station and other UPSRTC bus stands. Jagran Engage plans to add 23,000 sq ft of OOH media space across these bus stands. The agency has claimed that the initial response from clients and media agencies has been tremendous.

On the agency’s growth strategy, Bansal said, “We are stressing on providing world class services to advertisers in terms of the best of media and services, not only in the metros but in smaller towns as well. We are investing heavily in developing world class media in smaller towns and also in systems and processes to ensure our clients continue to enjoy the same level of servicing standards that they get in bigger towns.”

Meanwhile, Jagran Engage has recently acquired 53 designer bus shelters in Mumbai for a period of 10 years.

Commenting on this acquisition, Bansal said, “Jagran Engage has consciously decided to invest in street furniture and other emerging media, and this acquisition is a big leap in that direction. We are very happy with this foray as it allows us to offer a better spread to our advertisers with our billboards, kiosks and bus shelters.”

The bus shelters are spread across Mumbai and cover premium locations as well as rapidly developing areas. “The company strongly believes that advertisers can leverage the salience of the media to execute meaningful and sustainable campaigns as well as cutting edge innovative concepts. It will endeavour to work with advertisers to move away from doing just plain cut-outs and create ‘Wow’ formats,” Bansal added.

Of the 53 bus shelters, 39 have already been installed, with the balance expected to come up within the next fortnight.

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