Practitioners from the Out of Home fraternity have always claimed that OOH is the only medium where ‘larger then life’ and ‘spectacular displays’ can make huge impact and help brands to leverage the medium.
Engage, ITC’s leading deodorant brand and outdoor partner Street talk have created what many are terming as ‘the one display splendor’ in Bengaluru.
Engage has specially created an OOH creative specifically meant for the site which has a dimension of 50’ x 80‘, culminating into a gigantic 4000 square feet of single display.
“Never seen anything like this, if this does not Engage the audience, nothing else will,” opined two friends who are marketing students, when approached for their POV on the display.
The Jewels d Paragon building is located at the crossing of M G Road & Kasturba Road junction and has the highest traffic flow across the central business district of Bengaluru.
Being at the intersection of four roads, near the cricket stadium with 7-star luxury hotels and luxury malls, top brands car showrooms located nearby, this is the heart of the city with some of the best youth hangout places, the core target audience of brand Engage.
“It is the single focus of us at Street talk to make our clients and brands stand out and become the hero. Engage by itself does not need much endorsement as it comes from ITC, a company with a rich heritage, lineage and a portfolio of some of the best products across categories. That said, in this specific case, we really wanted to showcase not only the power of OOH but also build ‘the display’ as against ‘a display’!” said Naveen Paul, Co-founder & Director, Street talk.
Our typical marketing budget is usually 10 per cent of the topline spend
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The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.
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