Integrid Media has entered into a strategic alliance with Fumes International to foray into the street furniture segment and expand its OOH inventory in Delhi and Mumbai. The street furniture segment constitutes bus shelters, public utilities, foot over-bridges, etc. and is poised to be the fastest growing in the OOH space in the coming years.
Integrid Media operates in four different verticals – TV and specialty ad sales, out-of-home, Internet and New Media, and activation solutions. It is involved in media aggregation, representation and reselling business.
Fumes International, a Delhi-based company started by Fuad Lokhandwala five years ago, has built a name for itself in building and maintaining public utilities under the PPP scheme of the Government.
Anil Mishra, CEO, Integrid Media, said, “Currently, the company is specialising in billboards, but we wanted to expand in the OOH space. So we tied up with Fumes International to get into street furniture.”
Regarding future plans in the OOH space, Mishra said, “We are targeting 300 per cent year-on-year growth in the OOH space. We are present in the OOH space in Mumbai and very soon we will be present in Delhi, Chennai, Hyderabad and Bangalore. Currently, we are targeting six metros, and later on we will look at smaller cities.”