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INQ Mobile thinks tall with MPG Active

16-June-2010
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INQ Mobile thinks tall with MPG Active

INQ Mobile, the wholly-owned subsidiary of Hutchison Whampoa, has launched its first ever campaign for India. Executed by MPG Active, the outdoor and activation division of Havas Media, the campaign involves setting up the tallest billboards in the NCR region of Gurgaon.

Commenting on the outdoor initiative, Anita Nayyar, CEO, India & South Asia, Havas, said, “As you enter Cyber City in Gurgaon, you can’t miss the tallest billboard being patronised by INQ Mobiles advertising. While huge building covers are currently being used for the sole purpose of branding – be it Aircel or Videocon, it is the first time that this space is being used for proper advertising. There is a clear differentiation between logo branding and messaging. The execution stands tall between many other billboards in the crowded commercial Mecca of Delhi NCR, catering to the right target audience.”

She further said, “The media business is being handled by MPG India. The current campaign includes print, outdoor, TV, and radio across metros, digital, including online, search and social networking sites. The focus is the youth and INQ is being seen as the newest instrument of change.”

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Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.