ING Vysya Bank has recently launched a wide-scale outdoor campaign in Delhi to promote its latest product ING FD+.
The campaign highlights key features of FD+, a new Fixed Deposit product launch that offers a high interest rate of 9.25 per cent per annum and charges no penalties on premature withdrawal.
JCDecaux has provided ING with the a complete outdoor platform for a high impact campaign in Delhi, featuring an optimum mix of formats such as bus shelters, information panels, capsule restrooms, vending kiosks, pole mounted MUPI. It has a pan city presence of over 300 faces in an orange background.
Commenting on the campaign execution, Alok Duggal, General Manager – Sales, JCDecaux India said, “ING campaign fully utilises the concept of JCDecaux Networks. Wide-spread reach has been provided to the campaign through state-of-the-art backlit formats, especially the backlit street furniture formats. The pan city coverage of the campaign offers complete domination and great exposure for ING FD+.”
These formats ensure wide-spread reach, effective coverage, impactful visuals and top-of-the-mind recall for IND FD+, said an official release.