Top Story


Home >> Out-of-home >> Article

ING Vysya Bank paints Delhi orange

Font Size   16
ING Vysya Bank paints Delhi orange

ING Vysya Bank has recently launched a wide-scale outdoor campaign in Delhi to promote its latest product ING FD+.

The campaign highlights key features of FD+, a new Fixed Deposit product launch that offers a high interest rate of 9.25 per cent per annum and charges no penalties on premature withdrawal.

JCDecaux has provided ING with the a complete outdoor platform for a high impact campaign in Delhi, featuring an optimum mix of formats such as bus shelters, information panels, capsule restrooms, vending kiosks, pole mounted MUPI. It has a pan city presence of over 300 faces in an orange background.

Commenting on the campaign execution, Alok Duggal, General Manager – Sales, JCDecaux India said, “ING campaign fully utilises the concept of JCDecaux Networks. Wide-spread reach has been provided to the campaign through state-of-the-art backlit formats, especially the backlit street furniture formats. The pan city coverage of the campaign offers complete domination and great exposure for ING FD+.”

These formats ensure wide-spread reach, effective coverage, impactful visuals and top-of-the-mind recall for IND FD+, said an official release.


Anil Uniyal, CEO, Bloomberg|Quint, on his business objectives, the reason behind pushing back the launch of the channel and more

Oracle India believes that marketing has entirely evolved because of the change in the buying process of customers

Dennis Oudejans, CEO, AdVoice, on the journey so far, targeted AdVoice networks and his vision for the company

Aparna Bhosle, Business Cluster Head - Premium & FTA GEC channels - ‎ZEEL, on its new property, sponsors, investment on acquisition and response to BBC First

Accessible luxury footwear brand Oceedee has launched its digital-first brand campaign to unveil its proposition - Strut Your Quirk

A stylish new global advertising campaign celebrating the art of living well – the ‘Art of Savoir-Vivre’ - brings to life the heart and soul of Belmond and its global travel experiences –a world full...