Top Story

e4m_logo.png

Home >> Out-of-home >> Article

Industry gears up for OOH Conference & Neon Awards 2016

22-March-2016
Font Size   16
Industry gears up for OOH Conference & Neon Awards 2016

The 6th edition of exchange4media’s OOH Conference and Neon Awards, which honour the best work in outdoor advertising, will be held on March 31, 2016 in New Delhi. With the OOH industry in an optimistic mode over the last year or so, there are sure to be some exciting campaigns to be seen in this edition of the awards.

The theme of the conference this year is-- "The BIGGER Picture" and refers to a keen understanding of where out of home fits into the “the big picture” of media. The conference will also focus on the strengths and the weak points of the industry and why brands are still apprehensive in adopting the medium. Moreover, the domains’ key challenges like unaccountability and lack of unsatisfactorily measurables will also be part of the discussion.

Accepting ground realities, moving around them to not only capture the brands attention but positioning out of home as the dominant media through ad campaigns, and other such issues, will also be debated during the conference. Further, while the world over the OOH medium embraces digital, in India it still is only 10% of the universe. In such a scenario isn’t OOH still ill equipped to embrace creatively the real power of the digital integration? What are the roadblocks? While the world is pegging a 2020 vision, India OOH is still stuck 20 years back. To this increasingly complex big picture it may require shifting focus from working in silos on out of home advertising, to looking at the essential role out of home can play in the broad advertising perspective.

Gour Gupta of Tribes, the principal sponsor for the event said, “We are delighted to partner with exchange4media. The Neon awards have established themselves as an extremely credible property. With the outdoor industry in India poised for changes in the coming months, it is a great opportunity to give a platform for different views and ideas while honouring the best work in the outdoor advertising sector.”

Other sponsors and partners of OOH Conference and Neon Awards 2016 include: Laqshya Solutions, Prachar Outdoor Advertising (Co-sponsor), Newsd (Mobile News Partner) and 24 Frames Digital (Live Webcast Partner).

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Launches third phase of TVC campaign ‘Think it. Done’

Based in Mumbai, Usha has nearly two decades of experience in the Indian media and entertainment sector and will serve as a strategic advisor to H+K’s diverse portfolio of clients with a special empha...

Report based on media channel data in 96 countries and detailed findings from the world‘s key ad markets, which between them account for approximately two-thirds of the value of global advertising tra...