Indian Express turns to OOH for brand awareness

Indian Express turns to OOH for brand awareness

Author | exchange4media News Service | Saturday, Nov 19,2011 6:32 AM

Indian Express turns to OOH for brand awareness

Indian Express has recently launched a brand campaign on OOH platform in Delhi and Mumbai with an exclusive tie-up with JCDecaux.

This brand building and awareness campaign from Indian Express features a set of different creatives with thought provoking messages. These creatives have been installed in Central and South parts of Delhi as well as in the Bandra Kurla Complex area in Mumbai. The campaign is to propagate the message: “It all starts here”.

The basic idea behind the campaign is to increase the brand awareness of Indian Express, for which the national daily wanted to have presence in the key high footfall areas of Delhi and Mumbai.

JCDecaux formats are positioned to offer high visibility in key areas of the Delhi such as Nehru Place, Saket, Vasant Kunj, Huaz Khas, Greater Kailash I & II, KG Marg, Max Mueller Marg, SP Marg, Vinay Marg, Janpath, Prithvi Raj Road and so on.

This is a long duration campaign and overall 128 faces have been used for display of the Indian Express campaign in both Delhi and Mumbai.

The messaging used in the campaign is directed towards driving home the point of ‘Responsible Journalism’, which is an inherent culture at Indian Express.

Commenting on the campaign, Dipankar Chatterjee, COO - Street Furniture, JCDecaux India, said, “The campaign messaging is tailor made for OOH vehicles and we are very excited to showcase the Indian Express brand exclusively in the cities of Delhi and Mumbai. We are confident that we would be able to provide the desired brand mileage to their campaign. With more than 3,000 faces in Delhi and Mumbai, we offer impactful brand visibility for our clients.”

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