Top Story


Home >> Out-of-home >> Article

India’s Got Talent targets 19 markets for OOH

Font Size   16
India’s Got Talent targets 19 markets for OOH

Color’s much-talked about fourth season of India’s Got Talent (IGT) has undertaken a large- scale outdoor campaign. The nine-day initiative is live in 19 cities. Milestone Brandcom has executed the campaign across markets.

Commenting on the campaign initiative, Rajesh Iyer, Head Marketing, Colors said, “The overall objective for IGT 4 is to be identified as a true representation of a platform which showcases talent across the country. This season will be an apt stage where Indian talent can rally (in) pride and passion.”

The channel has used multiple medium to amplify this campaign. The outdoor campaign is a mix of billboards, unipoles, cantilevers, kiosk, bus shelters, bus panels, scrollers and lift branding.

As part of the below the line efforts, the channel will soon roll out a campaign called ‘Hunar Divas’, a march covering a three kilometre stretch with local talent in Mumbai culminating at a prominent city landmark, where the talent flag will be hoisted along with showcasing of talent. The channel is tentatively planning to organise a similar march in Indore, Lucknow and Ahmedabad.

As part of a school outreach programme, the channel has engaged around 5000 students in five schools in Delhi and NCR region for a talent hunt contest.

Branding at major Ganpati pandals is also undertaken to reach out to devotees during Mumbai’s biggest festival for longevity.

Bhasin on the checks and balances of new IRS, methodology with new companies like Vedsur on board, interpreting the data and why it’s not fair to compare with previous data

Chitresh Sinha, CEO, Chlorophyll Innovation Lab and Vivek Singh, Joint MD, Procam International speak exclusively with exchange4media on the upcoming #BeBetter Campaign for the TATA Mumbai Marathon

Abhishek Punia, Co-founder and COO of ARM Worldwide, tells about how they re-branded themselves from ARM Digital to ARM Worldwide and in the process marked their presence globally

Srinivasan opens up on what prompted their recent rebrand, their foray into bus depots and developing the software that displays Bengaluru Metropolitan Transport Corporation's (BMTC) Passenger Information System for all the major bus depots in Bangalore.

Duroflex and Happy mcgarrybowen launch #7HourMarathon campaign with Milind Soman to promote healthy sleeping practices

Punjab has witnessed highest growth, of more than 50% DTH penetration, followed by HP and J&K

IRS 2017 has been reinforced with design, methodology, quality, and questionnaire enhancements to ensure the highest integrity of the data.