Digital OOH started off in the last one year or so. Though it expands the overall OOH market, it still remains to achieve critical mass. As a medium there is a possibility of interacting with the TG on real-time which needs to be exploited. In large formats we have been hearing a lot of opportunity with blue casting but we haven’t seen much happening on that front. M Kumar, GM - Brand Development, Jagran Engage
‘What an Idea’
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