The Indian National Congress (INC), comprising the ruling Delhi Government, Central Government and Congress Party, has swamped the OOH media landscape in Delhi with spends reaching almost Rs 80 lakh in August 2013 alone.
A comparative analysis done by Proof of Performance Data Services between INC and the Opposition Bharatiya Janata Party (BJP) shows that while INC has been a high spender on OOH media, the latter has maintained a more or less steady spending pattern. Interestingly, towards the first fortnight of October 2013, the spends by the INC fell drastically to around Rs 20 lakh, almost the same as the spends by the BJP at around Rs 15 lakh.
As far as outdoor media utilisation in the first fortnight of October is concerned, the BJP mostly concentrated on using gantries, wall panels, unipoles, public utilities and hoardings. The INC’s media spread was across the spectrum, though the party stayed away from gantries and wall panels.
Please view the infographic below for a detailed analysis on the two main parties’ presence in OOH media in the National Capital…