iD Fresh Foods has launched an outdoor media campaign in Bangalore. The campaign was done by Accord Advertising
“It is a proud moment for the iD team as it rolls out its first outdoor campaign in the city. We aimed at communicating to our consumers that we are serious about our role as their assistant and care about the way we make products for them,” said PC Musthafa, CEO, iD Fresh Foods.
Latha, Marketing Head at iD Fresh Foods, said, “One of the best innovations done was the road divider at EPIP, which was an ignored piece of land with wild grass growing all around it. It was adopted, cleaned and maintained by the Accord team. We are happy that we have bought in a feeling of freshness to this patch of land with our creatives”.
According to the company’s official communiqué, the campaign required extensive research in terms of consumer profiling and objective to identify the target areas and the right medium. The locations chosen for the campaign included muppies in Weppia Whitefield ITPL, hoardings on Campbell Road and Mysore Road, along with bus shelters.