Top Story


Home >> Out-of-home >> Article

Hype Integracomm inks 5-year deal to set up LCD screens in Western Railway trains

Font Size   16
Hype Integracomm inks 5-year deal to set up LCD screens in Western Railway trains

OOH media company Hype Integracomm has installed LCD screens in all the Western Railway trains. The network of these screens, named as Smile TV, will relay a mix of entertainment, information and advertising 18 hours a day in all the Western Railway trains. Hype Integracomm has entered into a five-year contract with the Western Railways to install and market LCD screens in suburban railways. There will be six screens per coach for all the 67 trains of the Western Railway.

Hype Intgracomm is implementing this innovative idea for the first time in India. These screens will show advertisements, run contests, display SMS jokes, travel clips and will also show non-commercial content like safety messages and other public interest messages.

To start with, the screens will show recorded content, but the company is developing solutions for real time content as well. Apart from being an innovative advertising medium with a great reach, these screens will also be a good medium to present socially relevant messages. Once the real time content relay becomes possible, these screens would play a critical role in times of emergency. The potential of this medium is immense and it has not been explored so far in India.

L Vinay Reddy, MD, Hype Integracomm informed that these screens had gone through various tests and had been made tamper proof, damage proof and absolutely secure.

Hype Intgracomm owns international standard media assets in Mumbai, Bangalore, Hyderabad and Pune in the form of bus shelters, bus bays, green kiosks (tree guards), mobile toilets and regular toilets. In Bangalore, Hype is associated with the ‘Nirmala’ chain of toilets, a project of Infosys Foundation. Hype owns all the media assets that it markets and follows the BOT model in conjunction with the local governing bodies.


Rajat Sharma who was recently elected as President of the NBA talks about his plans for the industry body

The Country Sales Manager Media at Akamai says that technology seems to be taking over all possible spaces and people considering it in both positive and negative ways

The India Marketing Lead of Skyscanner believes that with the acquisition by Ctrip they have reached the market leader status

Our typical marketing budget is usually 10 per cent of the topline spend

The BBC carried out a survey along with Globescan to see how the world looks at the issue of ‘fake news’

The objective of content marketing is not just to encourage product purchase or generate ROI. The key to its success lies in building relationships based on trust, opines Dasgupta

The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions