OOH media company Hype Integracomm has installed LCD screens in all the Western Railway trains. The network of these screens, named as Smile TV, will relay a mix of entertainment, information and advertising 18 hours a day in all the Western Railway trains. Hype Integracomm has entered into a five-year contract with the Western Railways to install and market LCD screens in suburban railways. There will be six screens per coach for all the 67 trains of the Western Railway.
Hype Intgracomm is implementing this innovative idea for the first time in India. These screens will show advertisements, run contests, display SMS jokes, travel clips and will also show non-commercial content like safety messages and other public interest messages.
To start with, the screens will show recorded content, but the company is developing solutions for real time content as well. Apart from being an innovative advertising medium with a great reach, these screens will also be a good medium to present socially relevant messages. Once the real time content relay becomes possible, these screens would play a critical role in times of emergency. The potential of this medium is immense and it has not been explored so far in India.
L Vinay Reddy, MD, Hype Integracomm informed that these screens had gone through various tests and had been made tamper proof, damage proof and absolutely secure.
Hype Intgracomm owns international standard media assets in Mumbai, Bangalore, Hyderabad and Pune in the form of bus shelters, bus bays, green kiosks (tree guards), mobile toilets and regular toilets. In Bangalore, Hype is associated with the ‘Nirmala’ chain of toilets, a project of Infosys Foundation. Hype owns all the media assets that it markets and follows the BOT model in conjunction with the local governing bodies.