HT Media has decided on Primesite as its OOH partner following a pitch call. The pitch involved three brands of HT Media – Hindustan Times, Hindustan and Fever 104 FM. It may be noted that Primesite has been handling the account for the past five years.
Though the total account size could not be ascertained, a source close to the development pegged the account size for Fever 104 FM at Rs 120 lakh.
Eight agencies, including Primesite and Platinum, had reportedly taken part in the pitch. The brief given to the agencies was to break a campaign for HT City (Delhi supplement) and HT Café (Mumbai supplement).
Primesite will be handling the OOH duties for Hindustan Times, Hindustan and Fever 104 FM in Delhi and Mumbai.
HT Media calls for an OOH pitch