Top Story


Home >> Out-of-home >> Article

Hoardings, bus shelters, unipoles rule Mumbai’s OOH

Font Size   16
Hoardings, bus shelters, unipoles rule Mumbai’s OOH

A tracking system from Proof of Performance Data Services (POPDS) in Mumbai shows that there has been a healthy mix of sectors that were seen in the outdoor media in June 2012. Proof of Performance Data Services provides solutions that allow organisations to plan, monitor and analyse their outdoor campaigns across the prime markets.

Out of the 68 routes tracked, 50 percent of the advertisements were seen on hoardings, 29 percent were seen at bus shelters and 4 percent on unipoles. Glass facades, information panels and traffic signages were the least used outdoor mediums across categories for advertising during this tracked period.

In order to create high visibility for the new show that Colors, Zee Cinema, Sony Entertainment launched; these channels used hoardings the most in their outdoor media plan. Around 53 percent of the advertisements from media and entertainment sector were on hoardings, followed by 20 percent presence on bus shelters and 11 percent on mupis.

Telecom, which cut down its budget significantly on outdoors early this year, is now seen to have increased spends again. Top telecom players that used the Mumbai outdoor assets used 73 percent of hoarding space for their campaigns. In addition to this 12 percent bus shelters and six percent of mupis were used by the telecom sector.

With its localised nature, BFSI used maximum outdoor visibility through bus shelters which constituted 44 percent. The sector also used 33 percent of hoardings and 4 percent of mupis. Few brands were also seen using wall wraps and unipoles.

Automobile and ancillaries sector were also seen extensively in the outdoors in Mumbai. The most visible brands of this sector used 48 percent on hoardings, 34 percent on bus shelters and seven percent on bridge panels.

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Understanding the round-the-clock nature of change, KG Suresh, Director General, Indian Institute of Mass Communication, in a conversation with exchange4media, talked about his plans to introduce a fu...

The mall has a diverse range of media formats that includes, billboards, backlit kiosk, pillar wraps, product/promotion display spaces etc.

The beauty of the internet business is that as your cost curve flattens, your revenue curve keeps growing up and that's why the valuations are so high, said Ashish Hemrajani, Founder-CEO, BookMyShow