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Havells Industrial on overdrive, launches ‘Product Lounge on Wheels’

07-September-2011
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Havells Industrial on overdrive, launches ‘Product Lounge on Wheels’

Havells India Ltd, a $1.2 billion enterprise and one of India’s leading industrial products players in the electrical segment, has started a promotional campaign (Product Lounge on Wheel) to showcase the full range of industrial products at the customer’s doorstep. The mobile van was flagged off by Qimat Rai Gupta, CMD, Havells India Ltd, from the corporate office of QRG Group in Noida.

The objective of the promotional campaign is to showcase the full range of industrial switchgear products, motors, capacitors, industrial lighting & cables to the technical experts of the Industry who understand the products, its quality & the features. The display lounge will cover all Industrial hubs and construction sites in Delhi NCR region. The mobile product lounge is fully equipped to display product range and features through audio & visual effects.

Anil Gupta, JMD, Havells India Ltd, said, “Havells intends to move closer to its customers and provide the best quality and services to them. With the initiative of mobile display lounge, we are reaching out to industry experts by showcasing the industrial products at their doorstep and focus to develop right products and services as per their requirements. It also opens up an opportunity for us to expand our long-term relationship with industry experts.”

Havells has been focusing on putting up a strong manufacturing infrastructure in the country to produce world class Industrial products. Recently, the company has expanded its manufacturing capacity of industrial switchgears and set-up an additional, most automated & modern manufacturing plant at Sahibabad (UP) and modernised the existing plant at Faridabad (Haryana). The plants are equipped with start-of-the-art technology including sophisticated CNC tooling & manufacturing machines, high degree of automation for great accuracy, use of best available raw materials at every stage and advanced in-house lab for quality test of every product. From these plants Havells manufactures ACB, MCCB, Changeovers, Control Gears, Panel Board System, Fuse and Chamber Systems, etc.

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