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Gulshan Vivante bets on street furniture to create buzz

20-February-2013
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Gulshan Vivante bets on street furniture to create buzz

Gulshan Homz, a real estate player, has tapped the JCDecaux street furniture network for the promotion of its latest project Vivante, located at Noida Expressway.

The brand has followed a two-pronged strategy for this campaign. Domination on the eastern wing of the ring road with prominent information panels found at strategic locations, offering high visibility and impact, and pole mounted mupis spread across the city, which provides coverage and repetition, creating strong brand recall and project awareness.

Commenting on the campaign initiative, Deepak Kapoor, Director, Gulshan Homz said, “Glushan Homz campaigns have been displayed on JCDecaux Networks since the launch of our Gulshan Ikebana project and we have received good response from that campaign. The current campaign has two objectives, one to have dominating presence on the ring road and to attain pan-city awareness about Gulshan Vivante. We are very happy with the association with JCDecaux.”

The stretch between ashram to ITO is a major connectivity artery for the traffic moving between Noida, Ghaziabad, East Delhi, Central Delhi and South Delhi. Since this project is located at Noida Expressway, the recall factor of this campaign is quite high with the target audience moving to and fro on this stretch, said an official release.

Dipankar Chatterjee, Chief Operating Officer – Street Furniture, JCDecaux India said, “The domination network on the ring road is strategic from the point of view of Gulshan Homz as it helps in reaching out to its desired target profile. We have been associated with Gulshan Homz since its initial projects and look forward to a long-term partnership.”

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