OOH agency Greenline has made use of LED lighting to draw more eyeballs for the outdoor campaign for MS Office 365. The agency has been handling the outdoor duties since November 2011.
Raminder Singh, Managing Director, Greenline, shared, “The outdoor campaign is being carried out in five cities – Gurgaon, Indore, Pune, Ahmedabad and Hyderabad – in a phased manner. The campaign is already underway in Gurgaon.”
Speaking to exchange4media, Rahul Choudhary, VP, GLO, the OOH vertical set up by Lodestar UM in a tie-up with Greenline, explained that MS Office 365 was a collaboration tool through which people can work together easily. A person with access to the web can use the same anywhere and access mails or do conferencing using a software called LYNC.
“The campaign is targeted at Small and Medium Entrepreneurs (SMEs) in the pharmaceutical, manufacturing, BFSI and ITeS sectors,” said Choudhary. He, however, refrained from sharing details on the budget allocated to the OOH campaign.
In the recent times, GLO has added quite a few businesses to its kitty, which include MasterCard, HCL, F1, Coke and Omron, among others.