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Greenlam woos Kolkata with Transit Medium innovations

Greenlam woos Kolkata with Transit Medium innovations

Author | exchange4media News Service | Tuesday, Oct 21,2014 7:50 AM

Greenlam woos Kolkata with Transit Medium innovations

Greenlam, the leading laminate brand in Asia has taken up an innovative medium to showcase and advertise their latest offerings in the laminate range in Kolkata this festive season. With this, the renowned brand is all set to add creativity to the festive mood of the Kolkatans.

The latest Volvo Intra-city AC buses have been used as transit medium for the branding of the three latest offerings from Greenlam; Digi Junior – exclusive lamination range for Kids room – Barbie and Hot wheel, HD Gloss – scratch free lamination & anti – bacterial. Being the first player in the industry to offer a complete range for anti – bacterial lamination, Greemlam is offering a safer environment to its consumers and an eco-friendly way to renovate their homes, thereby, adding charm to the exciting season. The brand has opted for a fascinating campaign that fits well with the artistic approach that they have put in their products like Digi Juniors. The brand has taken approximately 60 per cent of the buses in Kolkata with different brand communication to enhance the visibility and reach effectively to our audience.

Talking about the initiative, Alex Joseph, Vice President, Marketing and Communications said, “Durga Puja, the most splendid and spectacular festival for Kolkata and other festivals like Diwali are also celebrated with great enthusiasm and zeal. As market leaders in the decorative laminate category in India, there was no better way of showcasing our products to the citizens of the City of Joy. Our idea was to be creative, innovative as well as make a striking presence visually as much as possible through this entire festive season, starting with the Durga Pujas. The new Volvo Buses that have recently been introduced in Kolkata seemed to be the perfect option to reach the consumers and implement and Streettalk’s unique proposal for our brand.”

Speaking about the creative approach, Kaushik Chakravorty (KC), Co-founder & Director, Streettalk said, “We believe in innovation, as it is the best way to reach our consumers strikingly. After analysing the requirement of Greenlam Laminates, we decided on this impactful approach creative together with their creative agency.  The fun-filled concept was worth the extra efforts like getting all the buses up and running with minimum downtime, we were focused to on the end result.”

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