Delhi-based outdoor media owner Graphisads, which had bagged the OOH rights for the Srinagar International Airport in June 2009, now seeks to capitalise on the growing number of Haj pilgrims at the airport.
With the Srinagar Airport going international from February 2009, now flights operate directly between Dubai and Srinagar. During the Haj season, two special international flights are being operated daily for a period of three months from Srinagar to Dubai, which has led to a surge in Haj travel.
Mukesh Gupta, MD, Graphisads, said, “To capitalise on this heavy rush of Haj Yatris, Graphisads offer advertisers eye-catching sites that gives maximum reach, wide coverage and good visibility to brands. In addition to these benefits Graphisads sites have the potential to build recall values by capturing the attention of higher disposable income groups.”
Graphisads has the exclusive marketing rights for a bouquet of outdoor options at the Srinagar Airport, which includes unipoles, wall-mounted signages, conveyor-belts, four-side pillars, etc.
Besides Srinagar Airport, Graphisads handles quite a few prestigious clients in both public and private sectors – J&K Tourism, UCO Bank, Go Air, Tata Indicom, Vodafone, Airtel, Aircel, Samsung, and The Lalit Hotel, among others.
Graphisads bags OOH rights for Srinagar Airport