The borders of the Capital are in for a major face-lift. Outdoor agency Graphisads has bagged a contract from MCD to beautify the major entry points to Delhi. The Capital has ten major entry points from UP and Haryana. Graphisads bagged this five-year contract from the city administration for an annual licence fee of Rs 2 crore.
The upgradation contract involves beautifying and maintaining the borders up to the toll plazas. The places include the Badarpur border, Kalindikunj, GT Karnal Road (Kundli), the Bahadurgarh border (Rohtak Road), the Gurgaon border, Surajkund, National Highway-8 (Rajokri), Seemapuri, the Anand Vihar ISBT area, and Ghazipur.
Graphisads Managing Director Mukesh Gupta when contacted said, “It is one of the best proposals. The beautification of the city’s borders is a very good idea from the outdoor advertising point of view. The vehicular movement in these areas is generally slow hence the impact will be great in terms of visibility. It will provide a good opportunity to advertisers too.”
The move will help MCD further increase its revenues as the agency will be paying MCD a license fee of around Rs two crore per annum for the display area. This will also help the municipal administration maintain the city better.
Though the contract comes with an annual a license fee of around Rs two crore for the display area, the advertising opportunity is restricted to only six unipoles of 20’x8’ size (three on each side) at each of the 10 borders with a minimum distance of 100 meters from each other.
The contract involves beautifying the areas right from the border up to the MCD toll plazas on both sides of the roads, and maintaining greenery and landscaping. It also involves setting up public utilities like toilets and drinking water facilities at the toll plazas.