Buoyed by a spate of recent wins, including real estate, retail clients and Government accounts like Ostermann, Clubfox, Landmark Group, Skytech, National Fertilizer Ltd, Steel Authority of India Ltd and Uttaranchal Government, Graphisads is targeting a turnover of Rs 100 crore in 2009.
Speaking to exchange4media, Alok Gupta, Director, Graphisads, said, “The company achieved a turnover of Rs 75 crore in 2008 and now envisions a mission of Rs 100-crore turnover for 2009, which would take it to the exclusive group of advertising agencies that are completely Indian in origin and having a turnover of more than Rs 100 crore.”
Gupta further said, “‘Brands on wheels’ is a brainchild of Graphisads, which has received an overwhelming response from advertisers in the rural market. It is the best way to tap the untapped potential of the rural Indian markets. This initiative of the agency has created a revolution with the biggest fleet of 65 vans, in-house fabrication facilities and specialised manpower that take brands to highways, plains, interiors and in the rural markets as well. We are acquiring new media in the OOH sector. In 2009, Graphisads is enthusiastically looking forward to garner heavy revenues from OOH media by bringing in a lot of innovative media. The company has also recently opened an office in Uttarakhand and is planning to cover the entire North India within a span of 2-3 years.”
Graphisads’ USP was its 360-degree approach towards the services that it provided to its clientele, Gupta explained, claiming, “Today’s clients are very smart service buyers. They look for prompt services at cost effective prices, and we are the only ones who can meet competitive rates of the market and deliver the best and every service under one umbrella.”
Mukesh Gupta, MD, Graphisads, pointed out, “In the current scenario, real estate is facing a tough time, but we believe that when the going gets tough, the tough get going. However, we do ensure that we take only those real estate accounts that have a strong base and the finest credibility in the industry.”
Gupta further said, “While it’s true that economic growth has slowed down, but thanks to our winning strategies, innovative media vehicles, transparency, and grassroot research, we are confident of growing by leaps and bounds and are always on the lookout for newer opportunities. After all, in every adversity there lies an opportunity.”