Delhi-based outdoor media owner Graphisads has bagged the OOH advertising rights for the Srinagar International Airport. The contract is for a period of five years and includes exclusive advertising rights for both within and outside the international and domestic terminals. The contract is valued at Rs 7-8 crore. Other media owners in the fray for the Srinagar Airport rights were Big Street and Helpline Publicity.
Mukesh Gupta, MD, Graphisads, said, “We have won the advertising rights for the Srinagar International Airport for both the international and domestic terminals. The advertising rights exclude the right to advertise on the trolleys, but give us an additional right to put up 30 uni-poles within the area that comes under the Airport Authority of India (AAI).”
“We are developing eye-catching sites at the airport, which would be in sync with the international status of the Airport. There are a wide variety of options available, which include unipoles, signages, and show-windows inside the Airport etc. A lot of telecom and banking/ insurance clients have already expressed their interest in the media and we expect the media to be up in one month’s time. We will hopefully break even in three months’ time,” Gupta added.
On future plans, Gupta said, “Along with Delhi/ NCR, which has been our focus area so far, we are looking at acquiring media in other parts of North India as well, but at a good value, and taking forward our philosophy of providing best packages with great locations to our clients at reasonable prices.”