Graphisads has acquired the sole marketing rights from MCD/NDMC for 40 sites in Delhi’s prime locations, including Greater Kailash I market, PVR Saket, RK Puram – Sangam Cinema, IP Depot, Ring Road, Mathura Road, Pragati Maidan, Defence Colony flyover, and LSR crossing area, among others.
Mukesh Gupta, MD, Graphisads, said, “This development will help the OOH agency to grow further. Recently, we had won the sole advertising rights in Uttar Pradesh’s Modi Nagar area for unipoles and electric pole kiosks and public utilities, bus shelters, road side grills and all types of outdoor advertising. We have also won the tender for advertising inside and outside the Srinagar Airport.”
Gupta further said that the agency was eyeing a turnover of over Rs 100 crore in FY09.
Graphisads also owns a fleet of 52 mobile display vans, which run across India, including Bihar, Orissa, and Madhya Pradesh. The agency had recently done road shows in rural areas as part of a campaign for New Holland Tractors.