Following his exit from Mediascope Publicitas as COO, Gourav Tandon has floated his own venture.
The agency will be called Apex Integrated Marketing (AIM) and will be a full service OOH agency.
Tandon with 14 years of experience in the OOH business has decided to start his own venture in OOH space. AIM will be a consortium of best talents with a pan India presence. At the onset, Tandon plans to have fully functional branches across six cities.
Sharing his plans to start on his own, Tandon explained, “Every human being has an entrepreneurial bent of mind provided the right opportunities at the right time besiege. At the cost of sounding immodest, the years I have given to this industry as a whole has given me the resilience to put at test my entrepreneurial skills into the table. The out of the box offerings will be in abundance for the market to see.”
On his plans and vision for the new agency, Tandon stated, “We aspire to create iconic work that resonates with the client strategy consumer insights and a deep insight into consumer behaviour and usage. We will have an approach which will be in close coordination with point of sale (POS). I have been a sales person in a larger part of my career and will take cue from that experience to merge with my outdoor experience to offer comprehensive solutions.”
Adding further, he said, “Also having worked in organizations, for clients and with media partners we wanted to have an organisation that spells transparency in all its dealings and ensures that it is a win win situation for all parties in question.”
Tandon had joined Mediascope Publicitas in 2010 as COO. Prior to that, he served as COO at Starcom’s Navia Asia. He began his career with GMS Technologies and then worked with agencies such as MOMS, Aaren Initiative and Ogilvy. He has also worked with Clear Channel, where he was handling the assets and AOR divisions for the Northern region. He has worked on national brands such as LG, Emaar MGF, Voltas, Michelin Tyres, Yamaha, Sony Ericsson and Panasonic.
Now with floating his own agency, he mentioned, “The idea is not to be a part of the bandwagon, but to create short term goals and move ahead by contributing substantially to this trade of ours.”