Out-of-home advertising firm Global Advertisers has been roped in to create buzz outdoors for the soon-to-be-released movie ‘Tere Naal Love Ho Gaya’, a romantic comedy directed by Mandeep Kumar.
As part of the mandate, Global Advertisers has conducted a promotional campaign for the film, wherein it has put up hoardings throughout Mumbai.
Commenting on the association, Sanjeev Gupta, Managing Director, Global Advertisers, said, “The Ritesh-Genelia marriage that took place just a while ago created a lot of buzz. This will surely bring in a strong influence onto the movie’s audience viewership. Global Advertisers aims to strategically promote the movie that will further strengthen this buzz point.”
The agency had previously carried out OOH campaigns for Bollywood blockbusters such as ‘Ready’, ‘Singham’ and ‘Dirty Pictures’ in 2011.
Starring real life couple Ritesh Deshmukh and Genelia D’Souza, ‘Tere Naal Love Ho Gaya’ will release on February 24, 2012. The movie is being jointly produced by Tips Industries and UTV Motion Pictures.