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Global Advertisers bullish on the OOH sector

Global Advertisers bullish on the OOH sector

Author | Pallavi Goorha Kashyup | Thursday, Apr 01,2010 8:43 AM

Global Advertisers bullish on the OOH sector

Global Advertisers, an advertising and media solutions company headquartered in Mumbai, is aggressively targeting more businesses this year, buoyed by a market back on the growth path.

Amit Gupta, Director, Global Advertisers, said, “Since the market is booming again, we targeting more clients. BSE Nifty has touched 17,000 points after the slowdown, and since we cover IPOs and financial campaigns, it’s a great opportunity for us.”

Gupta added, “We recently won the Orbit Builders and India Bulls businesses. We have put up OOH hoardings for them. We did movie campaigns for Disney, ‘Atithi Tum Kab Jaoge’, and ‘Bal Ganesh’. We also promoted the movie ‘Lahore’ by putting up hoardings in trains running in the Western and Central regions of Mumbai. This activity will go on for a month.”

Speaking further on the wins, he said, “In six weeks we won major IPO businesses like Goenka Diamond and Jewels Ltd, Aqua Logistics Ltd, ARSS Infrastructure Projects Ltd, DQ Entertainment, and Pradip Overseas Ltd. We have put up IPO hoardings for 10-15 days depending on the clients’ requirements.”

Global Advertisers has been in the outdoor communications business since 1995. The company has its full-fledged operations in outdoor media. The company has presence in other states as well as alliances all over India, including Delhi, Kolkata, Chennai, Ahmedabad, Pune, Indore, Lucknow, and Jaipur, among others.

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