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Global Advertisers brews ‘Kadak’ outdoor campaign for Society Masala Tea

23-January-2016
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Global Advertisers brews ‘Kadak’ outdoor campaign for Society Masala Tea

Society Tea has engaged Global Advertisers for the outdoor publicity of their premium product- Society Masala Chai. The campaign has been launched in Mumbai on wide displays. It's aimed at traditional tea lovers and hence, capture their attention by placing hoardings at key centers of the city.

Commenting on the success of the campaign, Sanjeev Gupta, MD, Global Advertisers said, “As per the client brief and our understanding of their market share, our team at Global spotted areas and effective media tools for the promotion. The team deployed hoardings at dense market areas of western and central Mumbai. To increase the visibility, most of the displays are brightly illuminated at peak hours."

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Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.