Society Tea has engaged Global Advertisers for the outdoor publicity of their premium product- Society Masala Chai. The campaign has been launched in Mumbai on wide displays. It's aimed at traditional tea lovers and hence, capture their attention by placing hoardings at key centers of the city.
Commenting on the success of the campaign, Sanjeev Gupta, MD, Global Advertisers said, “As per the client brief and our understanding of their market share, our team at Global spotted areas and effective media tools for the promotion. The team deployed hoardings at dense market areas of western and central Mumbai. To increase the visibility, most of the displays are brightly illuminated at peak hours."