Rudolf Fernando, former All India President of Navabharat Group is beginning his new journey with outdoor agency, Global Advertisers. Fernando has been appointed as National Head of the recently expanded four regional sales divisions of Global. He will report to Sanjeev Gupta, MD, Global Advertisers.
His core responsibility involves strategising, designing, execution and media planning of outdoor campaign executed across the country.
Commenting on the appointment, Gupta said, “Rudolf will leverage our presence across four regions and he will also be assisting the team leaders in pitching new clients. His expertise and experience will bring out innovation, fresh approach and better execution at a larger scale.”
Fernando has over 20 years of experience in the media industry. He started his career with Free Press Journal in Mumbai. National publications such as Dainik Bhaskar and comedy TV channel SAB TV were also part of his career graph. Later he joined, Navabharat Media Solutions to head their sales department. Apart from space selling of Maharashtra and Chhattisgarh editions of Navabharat, he also laid various innovative and BTL activities.
“As now I have become a part of out of home advertising medium. My role has widened with challenges and opportunities. Through my skills and understanding of the media industry, I am confident to expand the client portfolio of Global in the coming season.”