Glo, the OOH & BTL vertical from Lodestar UM & Greenline, has been assigned the OOH duties of Microsoft, HCL MasterCard and Omron. The vertical will now get involved in the strategy, planning and activation for these four major Lodestar accounts and is currently handling the pan India OOH for these global brands’ campaigns.
Meanwhile, Glo has also ramped up its national team by bringing in Reema Jain, who has spent three years in Portland and one year in Cheil Communications. She has worked on premium national accounts like Samsung, Hindustan Uniliver, Airtel, Lifestyle, Maruti, Yum Restaurants (Pizza Hut KFC) and PepsiCo, among others.
Sandeep Shammughan has been roped in for the South operations. He moves from Big Street. Some senior level appointments are also being made in Mumbai and Delhi, which will be announced shortly.
Lodestar UM-Greenline OOH arm named GLO; key people roped in
Lodestar UM & Greenline set up OOH media planning & buying vertical