Top Story


Home >> Out-of-home >> Article

Gear up for OOH Conference and Awards 2014

Font Size   16
Gear up for OOH Conference and Awards 2014

exchange4media Group is all set to return with the fourth edition of its annual property – OOH Conference and Awards. The event will be held in Gurgaon on March 20, 2014. The Awards will recognise and reward exceptional work in OOH advertising and digital signage. Like last year’s edition, this year, too, will see an exclusive conference on various topics pertinent to the OOH industry.

The Awards will be given across seven broad themes, which are as follows:

1. Innovation in OOH:
Awards in this group to be awarded to Agency-Client or OOH Media Owner-Client combinations.

• Innovative Use of Existing Medium

• Innovative Creation of a New Medium

• Best/ Innovative Brand Fit within Existing Media

2. Use of New Media in an OOH Environment:
Awards in this group to be awarded to Agency-Client or OOH Media Owner-Client combinations.

• Most Innovative Use of Digital OOH Media

• Most Innovative Use of Indoor OOH Media in a Point-of-Purchase Environment

• Most Innovative Use of Moving Media

3. Strategic Planning and Effectiveness in OOH Media:
Awards in this group to be awarded to Agency-Client combinations.

• Best Outdoor Plan – Strategy
• Most Effective Outdoor Plan

4. Creative Awards
Jury will look for most powerful creative ideas that grab consumer attention and deliver the desired message in an impactful and memorable manner. Awards in this group to be awarded to Creative Agency, OOH Media Agency, Advertiser or OOH Media Owner combinations.

• Telecom Product & services
• Banking, Financial Services & Insurance
• Entertainment & Media
• Automobiles
• Consumer Durables
• Public Service/Corporate Social Responsibility
• Hospitality, Travel & Leisure
• Beverages & Food
• Retail advertising
• Corporates
• Others

5. Synergy
This award recognises outstanding effort on the part of an agency to take the core creative idea of the multi-media campaign and exploit the unique properties of the OOH medium to deliver the idea with creativity, thereby increasing the overall impact of the multi-media campaign through appropriate use of OOH media.

6. Excellence Awards
To be awarded based on maximum awards accrued in the previous categories.

• OOH Campaign of the Year
• OOH Media Agency of the Year
• OOH Creative Agency of the Year
• OOH Advertiser of the Year

7. Popular Choice Awards
Only Nominations, no entry sought

• OOH Media Owner of the Year
• OOH Person of the Year
• Lifetime Achievement of the year

Over 400 entries were received last year. Winners were decided in 28 categories spread over seven broad themes, including innovation, creativity, synergy and campaign effectiveness. Nabendu Bhattacharyya, Founder and MD, Milestone Brandcom was declared ‘OOH Person of the Year’.

Click here [] for further details and to send in your entries.

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

WhatClicks promises to be an unbiased, objective, third-party audit firm that will work with advertisers and agencies alike to help build an effective and integrated digital strategy.

V-Guard Industries, a household name for consumer electrical appliances in India, has revamped its logo in order to reflect the strength gained by the brand over the years. The company has also unveil...

The report reveals that there has been nearly 5 times more growth in video consumption in the last 12 months, with 96 percent of all usage being focused on long form video