Future TV, the in-store television network brand in the ambience of consumption, has introduced six different offerings to help advertisers plan a more robust and precise campaign. The sales packages, classified on the basis of consumption formats, will help advertisers reach out to audiences with the required ‘wallet power’.
The packages have been designed keeping in mind the fact that each consumption format attracts consumers with a certain purchasing power.
Nikhil Sheth, National Sales Director at Future Media, explained, “Each consumption format we cater to, be it within the Future Group or outside, attracts a different set of consumers. While Central attracts the young urban consumer with high disposable income, Big Bazaar and Food Bazaar attract the regular middle-class householder looking for great deals. Hence, the need to differentiate audiences based on spending capacity.”
“The ambience makes a difference in the mood sets and, therefore, spending pattern varies. This psychometric mapping of consumers helps in precise targeting,” said Vishakha Singh, Director MaRCom & Strategy, Future Media (I) Ltd.
The packages have been categorised as Future TV Enormous, which is meant for people for whom consumption is a craze, a routine that is fun. Future TV Elegance is for the style conscious consumers. Future TV Chic is for the brand conscious, status conscious, fun loving, and young at heart. Future TV Malls is for those for whom consumption is entertainment, and leisure time in malls is for soaking infotainment. Future TV Living is for the lifestyle conscious, while Future TV Value is for the price conscious yet brand seeking consumers.