Top Story

e4m_logo.png

Home >> Out-of-home >> Article

Future TV to install and operate its network at Radhakrishna Group’s Foodland Fresh

14-October-2008
Font Size   16
Future TV to install and operate its network at Radhakrishna Group’s Foodland Fresh

Future TV has acquired exclusive rights to install and operate its network at the Radhakrishna Group’s Foodland Fresh chain of food and grocery stores. This arrangement will ensure exclusivity to Future TV screens in Foodland Fresh outlets across Mumbai, and its extended suburbs, Navi Mumbai and Thane, strengthening the network’s reach.

The Future TV screens will be a mix of multiple sized LCD screens that will be placed at strategic locations within Foodland Fresh stores and will air content relevant to its consumers and contextual to the food and grocery format and its ambience.

Speaking on the tie-up, Ajay Bose, Director - Business Development, Future Media, said, “Future TV is dedicated to aggregating consumers across various spaces of consumption within and outside the Future Group. Foodland Fresh is a successful food and grocery format with a wide spread across various neighborhoods in the city, which will help make Future TV’s reach more forceful and will give advertisers a more varied consuming audience.”

Ivan Rodrigues, Vice-President - Formats and Marketing, Foodland Fresh, said, “Future TV is a renowned consumer brand in the retail space, having access to a large bouquet of brands which will prove beneficial for us too. We are happy with the association with Future Media and hope to have a mutually beneficial relationship going forward.”

This arrangement with Foodland Fresh is part of Future TV’s strategy to expand its presence beyond the Future Group stores. Earlier this year, the network had announced its foray into non-Future Group stores with the acquisition of media rights of R-Mall and Oberoi Mall in Mumbai and the My Dollar Store chain.

Bose added, “We work on different business models right from rentals to minimum guarantees to revenue share, though we cannot discuss on a case-to-case basis. Our experience says the shorter the duration of the spot, the better it is. Anything between 10 seconds and 30 seconds is what works best, owing to the nature of the ambience the media is present in. We have put up around 130 screens across Foodland Fresh outlets reaching thousands of consumers on a weekly basis.”

Tags

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

WhatClicks promises to be an unbiased, objective, third-party audit firm that will work with advertisers and agencies alike to help build an effective and integrated digital strategy.

V-Guard Industries, a household name for consumer electrical appliances in India, has revamped its logo in order to reflect the strength gained by the brand over the years. The company has also unveil...

The report reveals that there has been nearly 5 times more growth in video consumption in the last 12 months, with 96 percent of all usage being focused on long form video