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Future TV seeks compelling communication via ‘Gone in 30 Seconds’ film contest

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Future TV seeks compelling communication via ‘Gone in 30 Seconds’ film contest

How much can one communicate in just 30 seconds? Future TV, India’s first retail television network brand, seeks to find out via launch of the ‘Gone in 30 Seconds’ film contest for user-generated content at a pan-India level. People have been invited to send in short films that would have mass appeal to air on the TV network within consumption spaces – Future TV. The contest would be on till the first week of May 2008.

Elaborating on the contest, Partho Dasgupta, MD & CEO, Future Media (I) Ltd, said, “The contest is an endeavour to create awareness within the industry on how creative execution must be handled differently for this particular media. The films will lay more emphasis on the visual aspects than on audio / music, because the final screening of the film would be in an audio-neutral consumption environment, and would be for universal viewership.”

The contest has been organised with the intention of activating the industry towards the need for differentiated creatives for this medium. Ideas that portray aspects of daily life, humour or a public service message could be the themes for the films. The contest involves a closely-watched elimination process by a member of the Short Film Club Society of India, 2-3 key persons from the industry and a representative of Future Media.

The winner can take home a cash prize of Rs 1.5 lakh, with two second prizes of Rs 75,000 each and three third prizes of Rs 50,000 each. There would also be three prizes for Budding Talent worth Rs 25,000 each.

The Contest would continue for a month and would culminate with a creative workshop followed by announcement of winners by renowned professionals from the advertising, media and entertainment industry. All award-winning films would be selected for screening across the Future TV network, which is present in top 11 cities of the country.

“The contest would be promoted through the Future Media website, flyers and posters that would be distributed at colleges and film institutes, word-of-mouth publicity, emails, PR, and via SMS,” Dasgupta informed. Last date for receiving entries is April 26, 2008.


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