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Future TV introduces contests for consumer interactivity

Future TV introduces contests for consumer interactivity

Author | exchange4media Mumbai Bureau | Friday, Oct 12,2007 8:16 AM

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Future TV introduces contests for consumer interactivity

Future TV, the in-store television brand from Future Group, has announced the introduction of contests for consumer interactivity through its network across its stores. The contest is based on the ‘predict and win’ format, wherein viewers have to predict the result of the Future Cup series via SMS.

This contest is for all viewers in Mumbai, Delhi and Bangalore, and viewers have the chance to win tickets for matches being played in or around their cities.

Vishakha Singh, Head-Marketing Communications, Future Media (I) Ltd, said, “Future TV is India’s first television brand in the consumption media space offering consumer engagement. Since India is a cricket-crazy country, we thought it to be the best way to reach out to our viewers by giving them a chance to see their heroes perform. The company plans to introduce many other contests this festive season to enthuse brand interactivity and hence, enhance consumption experience.”

Future TV was launched in July 2007 with 1,000 screens across top nine markets, and is a Future Media initiative, which is the media company of the Future Group. This medium is aimed at converting footfalls into eyeballs through consumer engagement and depending on the ambience of the location of the screen, different feeds of Future TV present a variety of content.

Tags: e4m

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