Top Story

e4m_logo.png

Home >> Out-of-home >> Article

Future TV introduces contests for consumer interactivity

12-October-2007
Font Size   16
Share
Future TV introduces contests for consumer interactivity

Future TV, the in-store television brand from Future Group, has announced the introduction of contests for consumer interactivity through its network across its stores. The contest is based on the ‘predict and win’ format, wherein viewers have to predict the result of the Future Cup series via SMS.

This contest is for all viewers in Mumbai, Delhi and Bangalore, and viewers have the chance to win tickets for matches being played in or around their cities.

Vishakha Singh, Head-Marketing Communications, Future Media (I) Ltd, said, “Future TV is India’s first television brand in the consumption media space offering consumer engagement. Since India is a cricket-crazy country, we thought it to be the best way to reach out to our viewers by giving them a chance to see their heroes perform. The company plans to introduce many other contests this festive season to enthuse brand interactivity and hence, enhance consumption experience.”

Future TV was launched in July 2007 with 1,000 screens across top nine markets, and is a Future Media initiative, which is the media company of the Future Group. This medium is aimed at converting footfalls into eyeballs through consumer engagement and depending on the ambience of the location of the screen, different feeds of Future TV present a variety of content.

Tags

Karthik Raman, Chief Marketing Officer, IDBI Federal Life Insurance, on the brand’s unconventional approach to marketing and priorities for the next year

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Conceptualised and executed by WATConsult, the campaign focuses on how Lotus Make-up is an enabler for women from various walks of life

iProspect released the third annual 2018 Future Focus Whitepaper geared to examine how machines and technology will impact marketing and advertising in the year ahead

Mavcomm Consulting one of India’s leading Public Relations, Reputation Management& Brand Communications company today announced elevation of Pranjal Dutta to the role of CEO