In a bid to create media properties for different brands and their consumers, Future Media India Ltd, Future Group’s media venture, has acquired the media rights for 47 backlit signages, visual spaces and activation opportunities at 22 Camac Street, which houses retail outlets like Pantaloons, Food Bazaar, Pizza Hut, PlanetM and Westside. This is a new addition to the already existing media properties belonging to Future Media. These media properties are visual as well as audio visual.
Future Media is in the process of rolling out these media properties across Future Group properties and across properties of allied partners in the business of consumption spaces like stores and malls, multiplexes, amusement parks, etc.
Future Media was incorporated on March 8, 2006, and became operational from January 1, 2007.
Headquartered in Mumbai, Future Group, currently operates through four million square feet of retail space, has over 200 stores in 38 cities in India.