The OAA (Outdoor Advertising Awards) 2008 is slated to be held on June 27-28. As in the past three years, the fourth edition of OAA would be held under the aegis of OAC 2008 and would recognise and honour the best creatives, agencies, media planners, media owners and printers that leverage the potential of outdoor advertising.
Vasant Jante, Project Head, OAC 2008, said, “Over the three years, since we launched the Show, we have consistently seen an upward shift in the benchmarks that the industry sets for itself. Whether it is the creative concept and execution, the emergence of new and interesting media formats, the use of emerging technologies or in terms of the medium playing a significant role in the media mix, there have been significant developments in the overall approach to outdoor advertising. This year, we are sure that the entries would surpass the previous years’, both in terms of the number of entries and the quality of the submissions.”
Since its launch in 2005, the entries for the Awards have consistently grown from 275 in the first year to 500 in 2007. The format has also been constantly tweaked based on feedback from the market and the overall categories have also increased from 17 to 24.
OAA 2008 would see the inclusion of a new category, Best Use of Posters. The entries would be judged by a jury of advertising and marketing professionals and the last date for receiving entries is April 30, 2008.
OAC 2008 has been organised by Thoughtshows & Events, the on-ground events division of VJ Media Works that also manages the annual In-Store Asia & Digital Signage Asia shows.