Laqshya Solutions has launched a couple of new campaigns for Flipkart over the months of March and April this year. One campaign has been launched to introduce the new Flipkart helpline and the other is for the launch of the shopping site’s new mobile app. With the launch of new campaigns for a host of online shopping stores, the campaign brief from Flipkart was to create visibility across certain cities.
The first campaign, which focuses on introducing Flipkart’s new helpline, has been launched across Nagpur, Nasik, Aurangabad, Jaipur and Kota. The second campaign for Flipkart’s new mobile app, launched from April 1st onwards, is specifically across major Indian airports in Mumbai, Delhi, Bangalore, Chennai, Hyderabad, Pune, Kolkata, Chandigarh, Ahmedabad and Nagpur.
Speaking about the two campaigns, AtulShrivastava, COO, Laqshya Media Group, said, “To enhance the visibility for Flipkart, we used a wide range of media vehicles such as billboards, unipoles, bus queue shelters, airports, pole kiosks, mobile vans and ambient branding in malls. We have also launched some fun coffee shop branding to engage with younger consumers. For the mobile app campaign, we specifically focused on the use of airport media across the country because it allows us to engage with a more focused audience.”
For the mobile app campaign at India’s various airports, the target audience was frequent flyers and regular air travellers. Therefore the campaign used different types of media at the airports like the baggage conveyor belts and displays at the security check-in.