Top Story


Home >> Out-of-home >> Article

Flavoured summer drinks aptly promoted through JCDecaux Street Furniture in Delhi

Font Size   16
Flavoured summer drinks aptly promoted through JCDecaux Street Furniture in Delhi

FMCG brands such as Nimbooz, Fanta, Raw Pressery, Tropicana, Frooti, Mountain Dew, Pepsi and B-Natural and their newly launched flavours are being promoted on JCDecaux Street furniture.

JCDecaux Street Furniture caters to more than 16 million residents of Delhi. JCDecaux Citylights are spread across the length and breadth of the city. The vibrant advertisements on JCDecaux Street Furniture with dynamic colours spread throughout the city are a visual delight and drive the message instantly to the commuters and on-lookers.

“With the temperatures soaring high, the competition amongst the flavored summer drink brands has also been on a rise. The brands ought to get better visibility.  JCDecaux, having over 3000 strategically located Citylights spread across Delhi, ensures a unique reach and frequency. We are extremely happy that the Flavored Summer Drink brands have been repeatedly trusting our media for a quality and effective communication.  JCDecaux Media is not only an effective mass medium but also aids in better brand recall,” says, Olivier Heroguelle, MD, JCDecaux India.


Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

There was reportedly an altercation between the two in Bodhjung Nagar, Tripura

The New Realities study in India is its sixth year. Over 600 online interviews (per country) were conducted in seven countries, as a part of the study.

Rohit Bansal, Group Head of Corporate Communications, Reliance Industries Limited was speaking about the emerging tools of PR through Social Impact during his keynote address at IPRCCA 2017