FMCG brands such as Nimbooz, Fanta, Raw Pressery, Tropicana, Frooti, Mountain Dew, Pepsi and B-Natural and their newly launched flavours are being promoted on JCDecaux Street furniture.
JCDecaux Street Furniture caters to more than 16 million residents of Delhi. JCDecaux Citylights are spread across the length and breadth of the city. The vibrant advertisements on JCDecaux Street Furniture with dynamic colours spread throughout the city are a visual delight and drive the message instantly to the commuters and on-lookers.
“With the temperatures soaring high, the competition amongst the flavored summer drink brands has also been on a rise. The brands ought to get better visibility. JCDecaux, having over 3000 strategically located Citylights spread across Delhi, ensures a unique reach and frequency. We are extremely happy that the Flavored Summer Drink brands have been repeatedly trusting our media for a quality and effective communication. JCDecaux Media is not only an effective mass medium but also aids in better brand recall,” says, Olivier Heroguelle, MD, JCDecaux India.