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Fastrack appoints Milestone Brandcom as OOH AoR

25-June-2012
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Fastrack appoints Milestone Brandcom as OOH AoR

Milestone Brandcom has been appointed as the media AoR (Agency on Record) for one of Titan’s leading brands ‘Fastrack'. The account will be handled out of the agency's Bangalore office. Milestone Brandcom won the account after a multi-agency pitch.

Prior to this, the account was decentralised with multiple agency interaction at the regional level. This is the first time the brand has appointed an outdoor agency at a national level. The new development is attributed to the brand’s growth strategy going forward.

Commenting on this development, Simeran Bhasin, Head – Marketing and Retail, Fastrack said, “Fastrack being a brand for the youth needed a partner on board who would be young and passionate to understand the changing dynamics and move along at a swift pace. The agency on board would need to be involved with the brand and think beyond conventional outdoor campaigns. Having worked with Milestone on a few campaigns in the past, we are confident of their thought leadership and efficiency in executing the campaigns. Milestone Brandcom perfectly fit this criterion.”

Fastrack is a large youth fashion brand of watches, sunglasses, bags, belts, wallets, and laptop sleeves.

Commenting on the win, Nabendu Bhattacharyya said, “We are delighted to have Fastrack Brand on our ever growing brand portfolio. Our single objective of value proposition and on-ground demonstration of our capability made the difference. We would live up to client’s expectation as a true business partner in our journey and continuously raise the bar in our deliveries.”

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