Top Story


Home >> Out-of-home >> Article

Exploring the relevance of OOH in the current scenario

Font Size   16
Exploring the relevance of OOH in the current scenario

The fourth edition of exchange4media’s OOH Conference & Awards will see a host of industry experts speaking on diverse topics pertaining to the OOH industry, ranging from the need for regulation, measurement to creativity and calculating rate of innovation.

The panellists and speakers will also attempt to scrutinise some interesting case studies of OOH advertising. Some of the other presentations will be on ‘Investing in OOH Media Assets’ and the need for creativity in OOH advertising.

Along with the keynote speakers (Listen to Farrokh Madon, Ron Graham, Pratap Bose @OOH Conference & Awards), some of the other speakers and panellists include Sevantika Bhandari, Director – Marketing, MaxBupa; Haresh Nayak, MD, Posterscope; Nabendu Bhattacharya, Founder & MD, Milestone Brandcomm; Pramod Bhandulla, MD, JC Decaux India; Ankur Rastogi, Founder and Group Strategist, Group AAO; Harjaap Singh, Founder & MD, Proof Of Performance Data Services; Sunder Hemrajani, MD, Times OOH; and Rohit Chopra, CEO, TIMDAA, among others.

The latest edition of exchange4media’s annual property will be held in Gurgaon on March 20, 2014. The Awards will recognise and reward exceptional work in OOH advertising and digital signage. For more details, please visit

Karthik Raman, Chief Marketing Officer, IDBI Federal Life Insurance, on the brand’s unconventional approach to marketing and priorities for the next year

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Conceptualised and executed by WATConsult, the campaign focuses on how Lotus Make-up is an enabler for women from various walks of life

iProspect released the third annual 2018 Future Focus Whitepaper geared to examine how machines and technology will impact marketing and advertising in the year ahead

Mavcomm Consulting one of India’s leading Public Relations, Reputation Management& Brand Communications company today announced elevation of Pranjal Dutta to the role of CEO