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Exploring the relevance of OOH in the current scenario

Exploring the relevance of OOH in the current scenario

Author | Abhinna Shreshtha | Thursday, Mar 06,2014 7:52 AM

Exploring the relevance of OOH in the current scenario

The fourth edition of exchange4media’s OOH Conference & Awards will see a host of industry experts speaking on diverse topics pertaining to the OOH industry, ranging from the need for regulation, measurement to creativity and calculating rate of innovation.

The panellists and speakers will also attempt to scrutinise some interesting case studies of OOH advertising. Some of the other presentations will be on ‘Investing in OOH Media Assets’ and the need for creativity in OOH advertising.

Along with the keynote speakers (Listen to Farrokh Madon, Ron Graham, Pratap Bose @OOH Conference & Awards), some of the other speakers and panellists include Sevantika Bhandari, Director – Marketing, MaxBupa; Haresh Nayak, MD, Posterscope; Nabendu Bhattacharya, Founder & MD, Milestone Brandcomm; Pramod Bhandulla, MD, JC Decaux India; Ankur Rastogi, Founder and Group Strategist, Group AAO; Harjaap Singh, Founder & MD, Proof Of Performance Data Services; Sunder Hemrajani, MD, Times OOH; and Rohit Chopra, CEO, TIMDAA, among others.

The latest edition of exchange4media’s annual property will be held in Gurgaon on March 20, 2014. The Awards will recognise and reward exceptional work in OOH advertising and digital signage. For more details, please visit

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